SEM
My role
My role
expertise
My role
technology
My role
brand
challenge
The company was not optimized for search engines, and the competitors’ focus on paid search traffic made it difficult for them to increase their website traffic. They needed a solution to fill the void until they redesigned their website.
Solution
The company collaborated with a third-party research firm to validate their findings and built an internal case to invest in PPC. They developed a strategy that involved using sitelinks strategically, geofencing the ads (state-wide), using specific keywords per ad group, and removing negative keywords. The strategy was split between ad groups as the first page, the first result for key industry terms, and maximum conversions for the rest. They used lead forms to capture leads and used the existing database to grow the audience pool via a lookalike.
results
The company’s efforts paid off, and the results were significant. They achieved an incremental increase in key landing page traffic by 170%. The leads volume went up by 72%, and the sales volume went up by 27%. The company’s strategy allowed them to target their audience effectively and optimize their ads, resulting in a substantial increase in website traffic and lead generation.
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Incremental traffic increase
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Leads uptake
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Sales
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— Leonetta Lloyd