brand

To address the issue, we initiated a complete website redevelopment project that included the following actions:

• Conducted user research and identified the user journey for B2B and B2C users. Based on that, we classified existing users and new users and identified the user intent to provide personalized experiences.
• Led by the head of digital marketing manager, our team implemented design principles to make the website more visually appealing and user-friendly.
• Utilized search engine optimization (SEO) techniques, such as updating backlinks with gov domains, adding schema markups, using meta tags, robots.txt to exclude thank you pages, and dynamic sitemap.
• Created specific journeys for B2B and B2C users, with clear calls to action and targeted content.
• Optimized images for faster loading times, and improved website speed by fast-tracking the website.

Our efforts yielded the following positive outcomes:

• Bounce rate decreased by 18%.
• Organic traffic to key pages increased by 33%.
• The average user time on site increased by 17%.
• Our website became more visible on search engines for key industry terms.
• Improved user experience and personalized content resulted in increased user engagement and higher conversion rates for both B2B and B2C users.