We conducted a thorough analysis of our existing website to identify the gaps and opportunities for improvement. We collaborated with our design team to plan a new website that aligned with our brand image, was mobile-responsive, and utilised design principles to improve user journeys.

We chose Sitecore as our new CMS, which had an intuitive and user-friendly interface. We worked with an SEO consultant to optimise the website for search engines, including the use of appropriate keywords, meta tags, and headers. We also ensured that the website was optimised for mobile devices, given the increasing trend of mobile usage.

We reviewed and reorganised our existing content and developed new content that was informative and engaging, tailored to our target audiences. We also developed a content marketing strategy that included creating blog posts, videos, and infographics to promote the website content. We promoted the content through social media channels, including Facebook, Twitter, Instagram, and LinkedIn, to expand our reach across B2B and B2C channels.

The new website launch was successful, with improved user engagement and conversions. The new website received a 50% increase in organic traffic, a 60% reduction in bounce rate, and an 80% increase in session duration.

The use of Sitecore CMS made it easier to manage and update the website content, resulting in a 30% reduction in website maintenance costs. The website’s mobile-first approach and design principles resulted in a 40% increase in mobile traffic and a 20% increase in overall website conversions.

Our content marketing strategy led to an increase in social media engagement, with a 25% increase in followers and a 30% increase in shares. The promotion of our website content through social media channels led to a 15% increase in website referral traffic. The website redevelopment and content marketing strategy contributed to a 25% increase in overall sales revenue.