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SEO

My role

My role

expertise

My role

technology 

My role

brand

challenge

The competitor websites were SEO optimized for best practices, which made it difficult for the freelancer website to compete in the market. The content flow was also not optimized, and there were no clear pathways for different user segments.

Solution 

The head of digital marketing manager led the team to identify the user intent and classify the journey between B2B and B2C users, and further categorized them between existing and new users. Backlinks were updated with government domains, and schema markups were added. Meta tags were used, and Robots.txt excluded thank you pages, and a dynamic sitemap was created. The website was optimized by compressing and optimizing images and fast-tracking the website.

results

The team’s efforts paid off, and the results were significant. The bounce rate decreased by 18%, and organic traffic to key pages increased by 33%. The average user time on site increased by 17%. The website now has a clear content flow, and different user segments can easily navigate through the website.

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Organic traffic

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Average user time on site

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Bounce rate

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