social media
My role
My role
expertise
My role
technology
My role
brand
challenge
The company was not effectively using social media to generate website traffic, and the competitors were outperforming them by using social media as a lead magnet and to convey operational correspondence.
Solution
The company developed a strategy to use social media effectively by using the existing database to grow the audience pool via a lookalike. They advertised lead campaigns via forms and used Facebook to promote the usage of their app.
results
The company’s efforts were successful, and the results were significant. 23% of total digital leads were generated using Facebook, and 10% of total sales from the digital channel came through Facebook. The usage of their app also went up by 7%. The company’s efforts to use social media effectively allowed them to generate leads and promote the usage of their app.
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Leads
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Sales
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App usage
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— Leonetta Lloyd